For this project, an previous teacher of mine reached out to create a brand identity for her new counseling program for the school district. The program aims to help students find a career path that fits their interests, skills, and personality. For this project, I knew it needed to be modern since it was about the kids futures, minimalist so it could be used for years to come, and target both parents and students alike. I used yellows and blues for this project. Blue to calm kids who are nervous for the future and yellow to match the excitement other kids will have for the future. For the graphic, I chose to use elements of a compass with a forward pointing arrow to symbolize moving forward and in a direction they'd like for the future. I provided the three logo choices on the right and the compass was chosen.